Role Overview
We are a growing platform dedicated to revolutionizing the e-commerce supply chain. As a new player in the market, our immediate priority is building digital "trust" and visibility from the ground up. We are looking for a creative, high-energy content driver to build our brand presence on TikTok and Xiaohongshu (XHS), ensuring that when users search for us, they find a wealth of credible, engaging, and professional content.

Key Responsibilities:
- Platform Growth & Credibility: Directly manage and grow our official accounts on TikTok and Xiaohongshu to ensure the brand is searchable and reputable.
- Content Creation & Ideation: Produce, script, and coordinate high-quality video content that introduces our platform’s features and benefits to potential users.
- KOL/KOC Outreach: Actively identify and liaise with influencers (KOLs) and creators (KOCs) on TikTok and XHS to produce testimonial and review-style videos, building immediate user trust through third-party validation.
- Community Management: Engage with the audience in comment sections and manage inquiries to maintain a positive and responsive brand image.
- Trend Monitoring: Stay ahead of viral trends on social media to ensure our content remains relevant and highly shareable within the seller community.
- Reporting: Track engagement metrics and sentiment to measure the growth of our brand's "searchability" and trust levels across digital channels.

Requirements:
- Experience: Minimum 1–2 years of hands-on experience in social media management or content creation, specifically with a track record of growing accounts on TikTok or Xiaohongshu.
- Platform Expertise: Deep understanding of the algorithms, content styles, and audience behaviors on TikTok and Xiaohongshu.
- Language Skills: Fluent communication in Mandarin (written and spoken) is essential for managing Xiaohongshu and specific KOL segments; fluency in English and Bahasa Melayu is also required.
- Execution Power: Strong ability to move from an idea to a finished video quickly; must be comfortable being the "hands-on driver" of digital visibility.
- Advantage: Prior experience in e-commerce marketing or working with a tech startup/newly launched application.