Level Up Fitness Sdn Bhd is the largest home-grown fitness chain in East Malaysia, founded in 2009 with over 18+ gym outlets spanning Sarawak, Sabah and Johor. It runs two store formats: Premium full-service gym & 24hr Xpress budget gym. Core business includes monthly/annual fitness membership, certified personal training, diversified group fitness classes (Zumba, HIIT, Yoga), corporate employee wellness program & gym equipment procurement. Most branches operate round-the-clock 24 hours, importing professional gym machines mainly from China & South Korea. It is the fastest expanding fitness brand across Borneo with steady annual member growth over 35% year-on-year.